While taking a hard look at the Ceres Chill message and the game-changing features in order of importance according to moms enduring breastfeeding struggles, I came across an article by Harpers Bazaar published one hour before my son was born on July 17, 2018. The article is perfectly titled "Why Women Really Quit Breastfeeding: Pumping is a private struggle endured by millions of new mothers as they face a society unprepared—and often unwilling—to accommodate them."
This article struck a huge chord with me and has 100% renewed my determination to bring Ceres Chill to market as soon as possible. I don't claim this bottle solves all problems but moms who are trying to do right by themselves and their children should have choices, should feel empowered rather than singled out, embarrassed or ashamed.
You can read the article and I feel like we all should but I warn you it is long because there is so much to know. Here are the highlights with my anger and frustration admittedly woven in:
I started out thinking this would be a great product to help moms. I thought maybe I could do a cute video to show how I am less embarrassed and able to pump without as much hassle. The amazingly brilliant, award winning woman consulting on my video, Rose Custer, said "I don't think funny is the right way to go. This is too important." At the time, I thought that was a little frustrating because that might be the only way to make this video work given that we can't demonstrate it, etc. I am now enrolled in the idea that this is serious. The very recent New York Times article talking about female government employees forced to smuggle breast pump parts to a prison to pump exposes more of the ongoing craziness around what should be simple matter.
I know that Ceres Chill can make a difference. I am going to make sure we get this product out there and support other efforts like the amazing work of Mamava pods in public places.
We all need to do more to support moms and continue to encourage those employers that understand the value of breastfeeding and are doing their part to make it work.