You're looking at this page and most likely everything looks...as it should be. I look at this page and get chills (yes, chills!) that there is now a Shop Ceres Chill tab along the top!
For the first time ever, people can order the product that I have brought to life over the past year just as easily as they can order any other product. I'm humbled by all the help I have been given to get to this point, and beside myself with happiness that this product can make new-mom days better for so many people.
I can't help but reminisce for just a sec.
It's crazy how far we've come since October 2018 when I was lugging coolers to keep up with pumping at work, all the way to July 2019 when we launched on Indiegogo, up to today just two days after a smashing, wildly successful campaign. We can't wait to ship to our amazing backers this month!
And now...we have a business to run! Wow! I'm so pleased to be able to look forward to running this show with new moms like myself and the new moms I have talked to in mind every day. Moms who can now move around with an elegant and compact breastmilk storage solution that makes their lives easier and helps them meet their breastfeeding goals in this busy and challenging world.
It's a big day, launching this shop!
Thank you for being part of it.
unhelpful old wives' tales
You'd think that in this modern age where we can test, measure and analyze the tiniest cells and bits of bacteria, we'd provide mothers and babies with the data they need for health and happiness. Unfortunately, as we have worked to bring Ceres Chill to the world, we have uncovered tedious and unsupported breast milk "rules" that complicate an already challenging process for pumping mothers.
Most recently we have looked to science to tell us whether there is any support for the widespread belief that moms cannot add warm, freshly expressed milk to chilled milk.
Every time I encountered this rule, I thought, Why not? What happens if they add it? No-one could ever answer this question for me and there were never any research citations available. That really nagged at me as a pumping mom with a ton of work and barriers to breastfeeding already on my plate. I had friends throwing away ½ to 2 ounces at a time because they felt the amounts were too small to go through the process to pump, save, chill and then combine.
THE TRUTH ABOUT COMBINING WARM AND CHILLED MILK
I am happy to report that real research by doctors in this field tells moms something great: not only can you add warm milk to chilled, doing so has health benefits for your baby!
Enter Lisa Stellwagen, MD, a newborn specialist and board-certified pediatrician. Dr. Stellwagen has been a pediatrician for 30 years, both in community and hospital settings, and is the medical director of the Newborn Service at UC San Diego Health. Her clinical expertise includes infant nutrition, breastmilk feeding, and medical care of newborns. According to Dr. Stellwagen and her colleagues:
What a relief and help to so many pumping moms!
Now comes the hard work of spreading the word and making sure we stamp out all of the useless rules holding us back and replace it with the truth about breastmilk. It is not frail. It is powerful! And we will now conveniently save every last warm ounce painstaking created for our children.
The suspense has been killing me as we work to refine the profile of the bottle while also taking all steps to ensure it is durable and practical.
Who wants a pretty bottle that can't hold enough milk to get through an epic work day or some gorgeous thing that can't fit in a backpack water bottle pocket/car cup holder? Not this mom!
I typically only have one arm/hand to use at a time because the other one is clearly busy keeping one of the children out of trouble/traffic/the ocean/a giant puddle. I don't need clunky coolers with a bunch of parts. I need a super sweet, easy, compact bottle!
So, here we are: I will have this beauty in my hand(s) within days if not hours... CANNOT WAIT!
I will of course keep you posted as we run it through all of the tests and build to our crowdfunding campaign.
While taking a hard look at the Ceres Chill message and the game-changing features in order of importance according to moms enduring breastfeeding struggles, I came across an article by Harpers Bazaar published one hour before my son was born on July 17, 2018. The article is perfectly titled "Why Women Really Quit Breastfeeding: Pumping is a private struggle endured by millions of new mothers as they face a society unprepared—and often unwilling—to accommodate them."
This article struck a huge chord with me and has 100% renewed my determination to bring Ceres Chill to market as soon as possible. I don't claim this bottle solves all problems but moms who are trying to do right by themselves and their children should have choices, should feel empowered rather than singled out, embarrassed or ashamed.
I write to you pinned beneath a sleeping six month old. I am still smiling after seeing the most amazing Ceres Chill creative promotional social media post by my great friend, Abigail Hamilton, who designed/built the Ceres Chill website during the time she somehow found when she wasn’t working, raising her kids, being an amazing friend, paying her bills and just generally living the life of a real contributor to society.
This whole Ceres Chill process has been incredible because of the talents and generosity I have found all around me that I would have never otherwise enjoyed. I am someone that does not like to impose or test friendships. I realize now that I look at it, this really comes from my insecurity. If I don't ask for anything, then I never have a friend or acquaintance telling me they would really rather not be there for me.
Some of you may wonder what the heck Ceres Chill means and what I was thinking. Maybe you don't wonder that at all. Just in case you were curious, I wanted to provide a bit of an explanation...
We wanted this product to be cool and needed a name that would convey that. So Milk Jug, The Bottle, Lactaid, BreastBottle, etc. did not get us there. We briefly flirted with Liquid Gold as a concept but I feel that gave us a bit too much of a Vegas, current inhabitant of the White House, blingy kind of feel.