Some of you may wonder what the heck Ceres Chill means and what I was thinking. Maybe you don't wonder that at all. Just in case you were curious, I wanted to provide a bit of an explanation...
We wanted this product to be cool and needed a name that would convey that. So Milk Jug, The Bottle, Lactaid, BreastBottle, etc. did not get us there. We briefly flirted with Liquid Gold as a concept but I feel that gave us a bit too much of a Vegas, current inhabitant of the White House, blingy kind of feel.
So then we tried digging a little deeper and thinking of who would want this bottle and the imagery we wanted associated with this chic, discreet, goal-accomplishing, bada$$ bottle/thermos/cooler thing. I immediately thought of Demeter, goddess of the harvest and motherhood, a tough, committed mom that was a classic symbol. Chill was clearly to evoke the cooling properties as well as the "you've got this all covered" chill factor. But Demeter was a mouthful and didn't flow with Chill. Enter: Ceres, Roman goddess of fertility and motherly relationships, counterpart to the Greek Demeter. Ceres Chill, pronounced Series Chill, was born. Our gorgeous goddess archer shooting for the stars and cold naturally followed and here we are today.
I have always been interested in greek/roman mythology and probably read a little too much PG-13/R material as a kid as a result. In doing a bit of research for this post, I was surprised to find how often the gods make their way into our modern world. Here is a sample:
The Gods Must Be Brands: How Brands Draw Their Names From Greek Mythology
Top 10 Popular Logo Symbols And Their Shocking Mythological Stories