While taking a hard look at the Ceres Chill message and the game-changing features in order of importance according to moms enduring breastfeeding struggles, I came across an article by Harpers Bazaar published one hour before my son was born on July 17, 2018. The article is perfectly titled "Why Women Really Quit Breastfeeding: Pumping is a private struggle endured by millions of new mothers as they face a society unprepared—and often unwilling—to accommodate them."
This article struck a huge chord with me and has 100% renewed my determination to bring Ceres Chill to market as soon as possible. I don't claim this bottle solves all problems but moms who are trying to do right by themselves and their children should have choices, should feel empowered rather than singled out, embarrassed or ashamed.
I write to you pinned beneath a sleeping six month old. I am still smiling after seeing the most amazing Ceres Chill creative promotional social media post by my great friend, Abigail Hamilton, who designed/built the Ceres Chill website during the time she somehow found when she wasn’t working, raising her kids, being an amazing friend, paying her bills and just generally living the life of a real contributor to society.
This whole Ceres Chill process has been incredible because of the talents and generosity I have found all around me that I would have never otherwise enjoyed. I am someone that does not like to impose or test friendships. I realize now that I look at it, this really comes from my insecurity. If I don't ask for anything, then I never have a friend or acquaintance telling me they would really rather not be there for me.
Some of you may wonder what the heck Ceres Chill means and what I was thinking. Maybe you don't wonder that at all. Just in case you were curious, I wanted to provide a bit of an explanation...
We wanted this product to be cool and needed a name that would convey that. So Milk Jug, The Bottle, Lactaid, BreastBottle, etc. did not get us there. We briefly flirted with Liquid Gold as a concept but I feel that gave us a bit too much of a Vegas, current inhabitant of the White House, blingy kind of feel.